From the Blog...

CoolBrands- ‘An insight into some of Britain’s coolest brands.’

I am interested to find the ‘CoolBrands’ website and will think hard about why these brands have made it to the short list. Voters are encouraged to bear in mind: style, innovation, originality, authenticity, desirability, uniqueness. I am surprised there is no category considering sustainability or ethical standing in 2011.